Your Path to
Visibly Better Stores

UBORA is an easy to use AI assisted platform for managing and monitoring of retail execution. Designed for the complex Indian retail environment, we help brands achieve:
at scale, with zero leakage and wastage.
Trusted by leading retail brands

Indian Brands Spend Over
$5 Billion on Retail Execution

But they struggle to turn that spend into results.

Retail, brand, and CX teams feel the execution gaps every day. These aren’t new questions, just unanswered ones:

Are the right products available when customers walk in?

Is our brand visibility consistent across all locations?

Are fixtures, standees, and brand assets deployed and maintained properly?

Is our frontline staff trained to deliver the right experience?

Are demo/test products available, functional, and placed correctly?

Are store environments being maintained as per brand standards?

Are new launches and campaigns going live on time, everywhere?

These failures cost millions in wasted marketing budget, lost sales, and poor brand perception.

Ubora is Your Partner for Every Retail Execution Challenge

Ubora combines AI with image and conversation audits to help brands execute faster, spend smarter, and maintain standards at scale, without wastage.

Ensuring Accurate Deployment

Ubora verifies execution accuracy through image-based audits, so every SKU and asset is exactly where it should be.

Ensuring On-Time Execution

Ubora tracks timelines in real time, alerting teams when deadlines slip - so every launch, display, or offer goes live right when it should.

Ensuring Zero Wastage

Ubora enables routine image-based store audits, empowering teams to monitor wear, tear, and compliance-ensuring your brand always looks its best.

How Ubora Works

Designed for the complexity of Indian retail, Ubora drives flawless execution from deployment to dialogue, exactly as you intended for your brand.
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Guided Execution

  • Upload brand guidelines, visual references, and campaign assets directly into the Ubora app.
  • Frontline teams receive clear instructions for each store, based on past gap-cards or current execution goals.

On-Ground Capture (Visual + Vocal)

  • Field teams capture real-time evidence from stores such as photos of SKUs, signage, displays, and store conditions.
  • Sample customer conversations at the counter are recorded, with every interaction geo-tagged and time-stamped automatically within the app.

AI-Led Audit Assisted by Human Expertise

  • Analyze visual data to instantly detect execution gaps, missing assets, or subpar merchandising.
  • Score customer conversations using vocal data - measuring empathy, upselling effectiveness, and product knowledge.
  • Track deployment speed and frontline productivity to benchmark performance and drive efficiency.

Evaluation & Feedback

  • Ubora automatically generates scorecards and gap-cards with improvement areas.
  • Feedback loops are built-in—ensuring teams on the ground know what to fix, and where.

Analytics & Optimization

  • Zoom into any location, store, or team performance via dashboards.
  • Track what's working, what needs attention, and optimize execution continuously across campaigns, formats, and geographies.

Guided Execution

  • Upload brand guidelines, visual references, and campaign assets directly into the Ubora app.
  • Frontline teams receive clear instructions for each store, based on past gap-cards or current execution goals.

On-Ground Capture (Visual + Vocal)

  • Field teams capture real-time evidence from stores such as photos of SKUs, signage, displays, and store conditions.
  • Sample customer conversations at the counter are recorded, with every interaction geo-tagged and time-stamped automatically within the app.

AI-Led Audit Assisted by Human Expertise

  • Analyze visual data to instantly detect execution gaps, missing assets, or subpar merchandising.
  • Score customer conversations using vocal data - measuring empathy, upselling effectiveness, and product knowledge.
  • Track deployment speed and frontline productivity to benchmark performance and drive efficiency.

Evaluation & Feedback

  • Ubora automatically generates scorecards and gap-cards with improvement areas.
  • Feedback loops are built-in—ensuring teams on the ground know what to fix, and where.

Analytics & Optimization

  • Zoom into any location, store, or team performance via dashboards.
  • Track what's working, what needs attention, and optimize execution continuously across campaigns, formats, and geographies.
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Fast Setup.
Flexible Rollout.
Frictionless Scale.

Ubora is easy to deploy, adapts to your every requirement, and scales as you grow.

Quick
Configuration

Start within weeks, not months with a dedicated account manager who ensures you realise the full potential of the solution.

Flexible
Deployment

Ubora can dynamically extend the functionality and scale-up deployment, accommodating your specific requirements.

Effortless
Updation

We will update new projects, data or dashboards in minutes, so your team spends less time on admin, more on execution.

Measurable
Impact in 2 Months

View the easy-to-understand data and track improvements in visibility scores along with speed of program execution.

Ubora Pays for Itself,
Many Times Over

Delivering measurable ROI for mega retail brands across manpower, materials, and time-to-market.

Save Time to Market

At Vivo, we replaced our field audits for new launches using the Ubora platform. Through Ubora, each region could monitor launch penetration and take corrective actions in near real time. This was cheaper, more accurate and faster than relying on mystery audits to fix execution on ground.

Get More from Retail

At Nestle, our retail spends were better tracked and accurately paid, rewarding the right in-store visibility and availability. With efficiency gains, we scaled from 80k stores to over 250k stores.

The savings pay for Ubora many times over.

Get More from Teams

The Ubora app allowed us to monitor beat plans and actual time at outlets. We were able to leverage store time for trade relations. We eliminated ghost agency/distributor staff and could leverage wider local teams on the same platform, further reducing our costs.

All these led to significant savings and improved on ground efficiency for GPI.

Eliminate Wastage

Our subsidised product displays and demo installations in showrooms cost crores. With Ubora we know on a day to day basis how the materials have been deployed and used. We know exactly which ones to replace. Kohler's savings in materials pays for UBORA.

Retail Formats We Serve

Ubora works across kiranas, showrooms, and large formats, tailored to your teams and store types.

Own Stores

(Showrooms/Service Centers/ Shop-in-Shop/Branches/QSR)

Multi-Brand Outlets

(Kiranas, GT, Large Format)

Roles We Empower

Built for every stakeholder in your retail execution journey.

Store Teams

Store managers and in-store staff

Field Teams

VM agencies, sales teams, distribution agents

Area Managers

Regional oversight and compliance

Trade Marketing Teams

Brand rollout, activation, and campaign tracking

Installation Agencies

Deployment accuracy and visual compliance

Helping Brands Deliver
Retail Excellence Across 10 Lakh+ Stores

See how category leaders use Ubora to drive execution excellence.

Deliver Visibility

Nestlé – Visibility in Kirana Stores

Deliver Visibility Nestlé – Visibility in Kirana Stores

Ubora helped Nestlé drive consistent visibility across lakhs of kirana stores. Image-based audits and real-time tracking ensured timely deployment of brand elements-boosting compliance and recall even in fragmented retail.

Achieve Customer Engagement

Kohler – Premium Brand Execution

Achieve Customer Engagement Kohler – Premium Brand Execution

In high-end showrooms, Ubora enabled spotless branding and quick feedback loops. The result? Flawless execution across live product zones and a premium retail experience for every customer.

Drive Availability

HP – Improved SKU Presence

Drive Availability HP - Improved SKU Presence

Ubora ensured the right SKUs were always present and placed correctly across multi-brand outlets. This helped HP reduce stockouts, improve product visibility, and empower teams with actionable data.

The Preferred Retail Ops Platform for India’s Top Brands

Why Ubora Works
Where Others Don’t

Built for India’s unique retail challenges, Ubora combines AI and human QA to ensure execution accuracy, actionable insights, and measurable impact at scale – across every store, format, and frontline team.

AI + Human QA

Audits photos and audio at scale, fast, accurate, always-on.

Zero-Leakage Execution

Flags fraud, fake claims, and ghost workers instantly.

Faster Go-to-Market

Guided rollouts, quick feedback, and faster launches.

Audit Without Auditors

100% coverage via geo-tagged, app-based evidence.

Track CX Quality

Scores staff interactions on empathy, upsell, and service.

Live Dashboards

Real-time store data. Clear gaps. Faster corrections.

Built for Indian Retail

Handles challenges across kiranas, chains, and large-format stores.

Get Proof That
Your Retail Spend Is
Actually Working

From merchandising to staff quality, Ubora shows you what’s happening in every store, every day.